Astral is a wholesale distributor and retail consultant located in downtown Lexington, Kentucky. Their showroom services 500+ boutique fitness studios across the nation. Astral needed a brand photography session to update their website and marketing. They wanted to communicate their ability to serve their varying clientele by showcasing their facility and team.
We met with Astral and planned out their brand photography session using four different storylines. The first storyline session was their showroom. Astral wanted to showcase their racks of clothing, behind-the-scenes images of client consultations, and their showroom’s aesthetic. For the second storyline, they wanted to show off their warehouse. The key elements were their branded packaging, shipping and receiving capabilities, and photos of team members working. The third storyline was of the Astral team working in their offices. We took pictures of the team having meetings along with some branded headshots showcasing their offices. The fourth and final storyline was at one of their customer’s fitness studios. They chose Pure Barre in Lexington, KY, to showcase the customer’s experience opening up their branded packaging of new clothing for their store. Pure Barre features four group class formats that deliver an effective total-body barre workout focused on low impact, high-intensity movements that lift and tone muscles and improve strength, agility, and flexibility for everybody. It was a great way to show how their customer relationships work.
Working with the Astral team was so much fun. We loved getting to capture their brand story so that they could share it with their customers. It is always an honor to see the behind-the-scenes of how a fantastic company like Astral is run. Make sure to check out their website below!
Astral Lifestyle Clothing Boutique based in Lexington, Kentucky: https://www.astral.services/
Brand Photography by Creative Trek Branding: https://creativetrekbranding.com/